function createPlayer() {
  var flashvars = 
  {
    width:                '671',
    height:               '300',
    file:                 'data/rotator.xml',
    shownavigation:       'false',
    bgcolor:              '#FFFFFF',
    autostart:            'true',  
    transition:           'slowfade',
    shuffle:              'false',
    repeat:               'true'
  };
  
  var params =
  {
    allowfullscreen:      'true',
    allowscriptaccess:    'always'
  };
  
  var attributes =
  {
    id:                   'player',
    name:                 'player'
  };
  
  swfobject.embedSWF('swf/imagerotator.swf', 'placeholder', '671', '300', '9.0.115', false, flashvars, params, attributes);
}